Shanks said it best and now
Parry is intent to make it happen, as LFC go to Asia.
Lucrative pre-season tours may help but only winning trophies will truly boost a club's worldwide appeal, according to Liverpool chief executive Rick Parry.
The Reds arrived in Hong Kong over the weekend ahead of the Premier League Asia Cup, which also features Portsmouth, Fulham and South China.
The mini-tournament represents the latest attempt by English clubs to cash in on the seemingly insatiable appetite for Premier League football in Asia.
Manchester United are currently in the midst of their own Asian tour which has taken in Japan, South Korea and China - with a frenzied reception greeting Sir Alex Ferguson's side wherever they have landed.
Meanwhile, Chelsea, Everton and Aston Villa are in north America and Tottenham are the star attraction in South Africa.
And while Parry is a confirmed advocate of his club's globe-trotting, he is adamant it must be supplemented by trophies to have any lasting effect.
"Nothing boosts your fan-base like success," Parry told the club's official website.
"We saw that in the 70s and 80s, then to a much greater extent in 2005 after we last won the Champions League.
"Had we been successful in Athens (in last season's final) then no doubt our fan-base would have been swelled even further."
He added: "Of course, we are extremely conscious of the huge following we have in this part of the world and it's good for us to repay their loyalty by visiting from time to time."
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